• Who Are We?

    Beautural is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
  • Multiple Markets

    We offer a huge range of products under the 1byone, Beautural, Simpletaste and Naturalife brands, servicing multiple markets and providing products and services for every part of the house.

  • Global Perspective

    We believe e-commerce is inherently global. Understanding and embracing the cultures, markets, and people of the world is key to our success.
  • Innovation

    We strive to anticipate our customers' needs and to solve complex problems in clever ways. We are not afraid to take risks because that's what helps us get it right.
  • Accountability

    We take responsibility for delivering results. This requires us to objectively measure outcomes and enables us to build on what went right, while identifying ways to improve.
  • Teamwork

    We respect and support each other in achieving our goals. Frequent communication and collaboration with each other, our customers, and our partners result in the best outcomes.
  • Commitment

    We go the extra mile for our customers, partners, and team. We recognize that team engagement is essential to success and are committed to providing growth opportunities, rewarding excellence, and fostering a company culture we are proud of.